The fandom for BIG3 continues to grow as the basketball league returns for it's sixth season this summer. Co-Founder Ice Cube is pleased with the progress but is frustrated with the lack of respect he says the league has yet to feel from the NBA. The legendary rapper, producer, and actor doesn't hold back as he shares his thoughts with Panama Jackson about the roadblocks he believes are being put in place to stunt BIG3's success. Subscribe to Dear Culture so you don't miss part two of this conversation. Ice Cube will talk about his iconic music career and 50 years of hip-hop.